Should I Transfer TKG

Should I Transfer Deciding to apply to transfer feels like a big deal, but it’s actually way more common than many people think. According to the National Student Clearinghouse Research Center, over a third of students transfer colleges, and nearly half of those who transfer will do so more than once.Just because it’s common, though, doesn’t mean that it isn’t something that you should think hard about. Taking on transferring is a lot of work, especially if you’re a freshman and still getting the hang of things, and you can’t afford to let your grades drop in the process.Before you start picking out possible schools to apply to, it’s important to pinpoint what’s missing at your current institution. To do so, try asking yourself these 10 questions. Take your time and write down the answers so that you can refer to them as you refine your list of schools.The Transfer Questionnaire*Print me!  Are the academics at your current school as rigorous as you would like?  Is the major you would l ike to pursue offered at your current school?  Does the social atmosphere match your needs?  Do you like where your school is geographically?  Do you feel proud to tell people where you are currently enrolled?  Do you struggle to stay ‘in the moment’ at school?  Are you engaged in class?  Are you inspired and challenged by your peers?  Are you inspired and motivated by your professors?  Are you prepared to commit the time necessary to complete the transfer process, which may mean Saturday nights in and some uncomfortable conversations with your school advisor and favorite professors?    Even if you only said yes to one of those questions, you should seriously consider exploring transferring as an option. You don’t need to follow through, but if you don’t open the door you won’t have the choice. If you decided that transferring is the right decision, email us your questionnaire! We’d love to help you out.

The Need for Quality Daycare Essay - 1029 Words

The Need for Quality Daycare Daycare has become a controversy because of the great quantity of advantages and disadvantages that it involves. While a very large number of parents have to rely on child care centers because of career ambitions or financial needs that only their jobs can fulfill, most child psychiatrists believe that the ideal growing environment for an infant is at home with the family. The problem is that choosing the right caregiver, a good substitute for the parents, is very hard, and the consequences of a wrong decision can be very detrimental to the child’s personality development. This choice depends on many factors like culture, education and especially income. In fact, the financial availability plays the most†¦show more content†¦The problem is accentuated by the widening of the gap between rich and poor, that can be translated in this matter as an increase of difficulty for low-income families to have access to the much more expensive high quality day care options. There are several aspects that built such a controversial situation and the most important are certainly the cultural and economical ones. The huge growth in women’s independence and professional ambition, in addition to importance, of the last decades, caused the fall of the cultural basis that have always taken for granted the responsibility of the mother as the full-time caregiver (Chisholm 38). Now women are more willing to gain a successful and respectable place in society, and this can be achieved almost exclusively through hard work and full immersion in their jobs. Simultaneously, the economical situation of our society caused many families to depend on two incomes to satisfy the basic needs. In fact, the increase in the cost of living not sufficiently balanced by a relatively smaller rise in wages, and a greater attitude toward materialism and conspicuous consumption, have given women the same financial responsibility as men (Chilman 451). This aspect can be fully applied only on families with an average income or better, because professional daycare programs are pretty expensive and in some cases can reach prices higher than the minimum wage. Those factorsShow MoreRelatedConceptualizing a Business Essay1417 Words   |  6 PagesI will explain the importance of the Arcoiris daycare to the community and how this service is helpful for people that are unable to take care their children. Arcoiris Daycare was open on June 19, 2009. This home daycare provides services for children of varying ages including infants, toddlers and pre-school. Arcoiris daycare hours of operation are Monday through Friday from 8 am to 5 pm and Saturday from 9 am to 3 pm. In addition, this home daycare works together with Care4Kids, which is a governmentRead MoreLevels Of Attachment And The Quality Of The Parent Child Relationship Essay1736 Words   |  7 PagesThere are many studies focusing on levels of attachment and the quality of the parent-child relationship starting at birth and moving up through infancy. These studies have found that the infants involved in the study could be categorized as either having a secure or insecure attachment to their caregivers. Some children grow secure attachments with the caretaker from the daycare and thus have weaker relationships with their parents. Researchers have found that there could be variations on how criticalRead MoreUnited Day Care Essay1188 Words   |  5 Pagespotential and business risks so that if any action needs to be conducted it can be done before any unwanted events occur within the business (Robinson, Pearce, 2004). United Daycare has several forces and trends that potentially affect the overall business. Nevertheless, in order for any business to function properly the business must know all forces and trends that will affect it now and in the up coming years. External factors that affect United daycare are; legal and regulatory, economic, and socialRead MoreWhat Exactly is an Adult Daycare Center?1563 Words   |  6 PagesAdult Daycare Centers You are a seventy-eight-year-old man or woman. You live alone, but still in the same house you have lived in for the past fifty years. Even though, in your opinion, you feel healthy and think you can take care of yourself, you have noticed that your mind just is not what it used to be. After going to the doctor for your annual checkup, your doctor tells you that you have the early signs of a disease called Alzheimer’s. The doctor thinks that it would be best for you toRead MoreEssay on The Daycare Debate1595 Words   |  7 PagesOne of the largest social controversies of the current time are the parental pressures attached to whether or not a child should attend daycare. While many parents struggle with this decision, others do not have the luxury of choice; many questions are raised asking if it is beneficial or harmful for infants and young children to attend daycare, spending the majority of their waking hours with caregivers other than their parents. There are of c ourse many opinions and studies regarding this issueRead MoreEffects of Daycare on Children1301 Words   |  6 Pagesattention they need. For children to receive the best care and attention it’s best they stay home with their parents because it’s more influential on their development. However, in order to make a living parents need to re-enter the work force which then leaves them with the decision of which care would be best. This being said, most parents are left with the only option of sending their child to daycare. Being that the parents are left with such option the most important factor they need to take intoRead MoreDaycare Essay918 Words   |  4 PagesOwning a daycare is a good career because, the pay is good, college is not a requirement to have a daycare, and the hours pretty good. These are just some of the reason why owning a daycare is a good career. A daycare center is where children go when they families are at work and they help the children with there every day needs like eating, making sure they take naps and play outside. Childcare workers read and play with babies and toddlers to introduces basic concepts, such as manners (BureauRead MoreThe Call for Quality Daycare for All Children951 Words   |  4 PagesThe Call for Quality Daycare for All Children. Daycare has turn into a debate for the reason there are two sides to every debate and then there is what some would call the middle. There are advantages and disadvantages when it comes to leaving one’s child in the care of another individual and many aspects play an acting role and the list is unlimited when comes to what all it involves. Although a very large number of parents require the assistances of childcare facilities’, because of the economyRead MoreEducating Students With Their Learning And Development Needs1064 Words   |  5 PagesPeople-Our Human Capital: The people employed at this daycare will be well trained in providing daycare assistance, and also child care development to effectively help our students with their learning and development needs. Our culture will foster a loving and caring environment that our people will display to help stimulate students openness to to learn and develop. In addition, with this type of culture our students will feel c omfortable with the teachers and will trust them. The staff will beRead MoreChild Care Options Essays546 Words   |  3 PagesAn increase in baby booming makes it tougher for working parents to find daycare. The facts prove that having children come with a true price. Even so it doesn’t change the issues of finding child care or makes them go away. When parents work, quality child care is a necessity. And it does not come cheap. For families with more than one child, child care can eat up one salary, leaving parents wondering both working is worth it. When thinking of child care there are some options to consider like choosing

Truth s Speech About Women s Rights - 944 Words

Sojouner Truth’s speech about women’s rights at the First Annual Meeting of the American Equal Rights Association reminds us that our battle for equal rights has not ended yet. We have already fought for the rights for slaves and we won. Now before everything is settled, according to Sojouner, we should still keep them going until we free all the people in America. Women, the one half population in the United States, deserve to gain equal rights as men, for the same effort they have put into this country. It is stated in the Constitution that â€Å"All men are created equal†, which demonstrates the nation’s principle. Unfortunately, we were stepping away from it due to our slavery system. Now â€Å"there is a great stir about colored men getting their rights, and not a word about colored women.†(page 20) Thus if women are not free, men will be superier over women. This will lead women to a worse condition because they will become â€Å"slaves† of their own family and their husbands will become â€Å"slave owners†. Most people especially men believe that keeping the household, taking care of the kids and serving their men are women’s responsibilities by nature; nevertheless, most women did much for others and did barely anything for themselves. The hard work ruined their lives and nothing was made up for them. Indeed they can not vote, for women do not have equal rights as men and certainly can’t they pursue their own dreams! Women have had these unfair lives for years. If they do not fight forShow MoreRelatedNarrative Of Sojourner Truth1559 Words   |  7 Pagesflowers that spring from the dull cold sod. Wherefore, thou gentle student, bend thine ear to my speech, For I also am as thou art; or hearts can commune together: To meanest matters will I stoop, for mean is the lot of mortal; I will rise to noblest themes, for the soul hath a heritage of glory.† Written by Sojourner Truth (The Narrative of Sojourner Truth) To many people the name Sojourner Truth may sound old, outdated or may even sound obsolete, all things considered that it is one name thatRead MoreSojourner Truth : A Black Woman1697 Words   |  7 Pages Sojourner Truth Being a black woman in America during the nineteenth century is not easy. For this reason, being a black woman and choosing to be the voice for others when women are being oppressed and fighting to protect their freedoms and rights to equal treatment is something to be admired. One woman that would fall into this category of admiration is none other than Sojourner Truth. Overcoming many of her own personal challenges as an illiterate ex-slave, Truth is a powerful figure in manyRead MoreThe Declaration Of Sentiments And Resolutions, By Elizabeth Cady Stanton And Ain t I A Woman1187 Words   |  5 PagesFor years’ women fought to gain the rights that they have today. In The Norton Reader Shorter 14th Edition there are two very powerful speeches by two completely different women who were fighting for the same cause. The Declaration of Sentiments and Resolutions by Elizabeth Cady Stanton and Ain t I A Woman? 1863 By Sojourner Truth both argue for women s right to vote. While bot h women have similar arguments, their methods are different. Stanton s argument speaks on the legality of things,Read More`` I Have A Dream, And Florence Kelley s Speech On Child Labor And Women s Suffrage1571 Words   |  7 PagesMartin Luther King Jr s â€Å"I Have a Dream† and the two that will be contrasted in this essay; Sojourner Truth’s â€Å"Ain’t I Woman† and Florence Kelley s speech on child labor and women s suffrage. Both of these speeches were given at women’s rights conventions, Truth’s in 1851 in Ohio and Kelley’s in 1905 in Philadelphia. Although the two speakers are opposites (Kelley being an educated white woman and Truth being a freed slave who often shows her illiteracy throughout her speech) they both depend onRead MoreFeminism : The Purest Form Is Defined As The Belief That Men And Women Are Equal948 Words   |  4 Pagesdefined as the belief that men and women are equal in all aspects of life- socially, econom ically, and politically. As times have evolved, society has come to recognize the feminist movement as a credible and truthfully real social issue. Yet, women are still valued less than men. Women are still portrayed in a light that does not shine as a bright as a man’s. In the late 19th century, the term â€Å"feminist† became a widely known term due to the high demand of woman’s rights not only in the United StatesRead MoreSojourner Truth And The Truth Essay944 Words   |  4 PagesSojourner Truth Sojourner Truth once remarked, in reply to an allusion to the late Horace Greeley, You call him a self-made man; well, I am a self-made woman† (Gilbert, v). This quote digs deeper into the leadership of what Sojourner Truth’s journey was all about. Truth’s greatest commitments for women’s suffrage stood alongside of her remark to Greely. No woman was just to be a housewife or slave to her own family, but to be able to enjoy the world as man did. Sojourner Truth was an importantRead MoreSojourner Truth And The Truth Essay942 Words   |  4 PagesSojourner Truth once remarked, in reply to an allusion to the late Horace Greeley, You call him a self-made man; well, I am a self-made woman† (Gilbert, v). This quote digs deeper into the leadership of what Sojourner Truth’s journey was all about. Truth’s greatest commitments for women’s suffrage stood alongside of her remark to Greely. No woman was just to be a housewife or a slave to h er own family, but to be able to enjoy the world as men did. Sojourner Truth was an important figure in AmericanRead More Sojourner Truth - Ex-slave and Fiery Abolitionist Essay1286 Words   |  6 PagesSojourner Truth - Ex-slave and Fiery Abolitionist According to many sources â€Å"Ain’t I a Woman?† is Sojourner Truths most recognized impromptu speech. The speech was given at a women’s rights convention in Akron, Ohio in 1851. Frances Gage, a feminist activist and author, recorded the event. The speech was published more than twelve years later in 1863. Frances Gage reported that Truth encountered hissing and hostility as she began to speak. Yet there is much debate and conflicting reportsRead MoreShirley Chisholm Speech Analysis1189 Words   |  5 PagesShirley Chisholm Analysis Speech In the speech, Equal Rights for Women by Shirley Chisholm, main rhetor in the speech. She is the first African American woman to be elected to Congress. She is part of the House Representative in Washington D.C, from May 21, 1969, to 1983. She entered the primaries for the Democratic nomination for the presidency in 1972. Chisholm purpose is to fight for equal rights for all citizens, most specifically women. She wants to help as an advocate by providing moreRead MoreSojourner Truth735 Words   |  3 Pagesâ€Å"Ain’t I A Woman† is a speech delivered by Sojourner Truth, an equal rights activist. Truth delivered this speech in 1851 at the Womens Convention in Ohio. The speech begins: â€Å"Well, children, where there is so much racket there must be something out of kilter. I think ‘twixt the negroes of the South and the women at the North, all talking about rights, the white men will be in a fix pretty soon† (Truth). She continued to discuss how men t reated women as if they were fragile and helpless, but because

Internal Audit And External Audit - 1136 Words

Introduction Basically, audit is a systematic and independent process that requires qualified accountants, who are the auditors, to verify and evaluate the financial information (books of account, transaction records and relevant documents) of an organization objectively to ensure that whether the financial statements present a true and fair view and are prepared in accordance with law. It can be done internally and externally. One of the main differences between internal audit and external audit is that external auditor is a third party and resides outside of the organization. In recent years, the independence of external auditors is a heated topic and has been highly emphasized by the legislation in different countries in result of several firm’s scandal, directly or indirectly involving auditor, which happened not in just one specific country but across the world. Importance of Auditor Independence 1. Demand for independent audit Auditing services are desired to facilitate dealings between business-related parties, e.g. shareholders, directors, employees, customers and authorities. Communications among them would be costly because the asymmetries of information brings uncertainty on contractual obligations. Financial information are usually compiled by accountants inside the companies. A review of accounts by independent experts, i.e. external auditors, who has no incentive give out favourable opinions due to personal interests, enhances the reliability of theShow MoreRelatedInternal And External Auditing Audit Essay1554 Words   |  7 Pagesagents that ensure the accuracy of financial statements. Although internal and external auditors play different roles with an organization, they must follow auditing standards and procedures to detect fraud. In 1941, The Institute of Internal Auditors (IIA) was founded to provide guidance to internal auditors (Whittington Pany, 2014). â€Å"With over 170,000† international members, â€Å"the IIA has paralleled the recognition of internal auditing as an essential control function in all types of† businessesRead MoreWalmart Internal and External Audit1701 Words   |  7 PagesStrengths 1. Core competency/Cost Leadership- Walmart is known for their â€Å"everyday low prices.† This sets them aside from their major competitors such as Target. Walmart strives for saving people money so they can live better. With the cost leadership strategy in effect, Walmart is ensured a steady and returning flow of customers to their stores. That understood, Walmart has a comparative advantage over their competition. Consumers are able to feel better about their purchases knowingRead MoreThe Relationship Between Internal and External Audit3852 Words   |  16 PagesRELATIONSHIP BETWEEN INTERNAL AND EXTERNAL AUDIT Professor PhD Atanasiu Pop, „BabeÅŸ-Bolyai† University of Cluj-Napoca, e-mail: apop@econ.ubblcuj.ro PhD Student Cristina BoÃ… £a-Avram, „BabeÅŸ-Bolyai† University of Cluj-Napoca, e-mail: botaavram@gmail.com PhD Student Florin BoÃ… £a-Avram, „BabeÅŸ Bolyai† University of Cluj-Napoca, e-mail: botaavramflorin@yahoo.com ABSTRACT: Analyzing the evolution process of internal audit, from its beginnings and so far, we can easily notice that internal audit function was bornRead MoreThe Healthsouth Fraud And Internal And External Audit Failure3212 Words   |  13 Pages The HealthSouth Fraud: An In-Depth Analysis of the Fraudulent Activities and the Internal and External Audit Failure HealthSouth Corporation is one of the U.S.?s largest healthcare companies and is the biggest owner and operator of inpatient rehabilitative hospitals. The present CEO, Richard Scrushy, founded this Fortune 500 company in 1984. It expanded tremendously in the 1990s and received most of its revenue through Medicare. By 1993, it became the largest rehabilitation services company.Read MoreAssessing The Internal Audit Function988 Words   |  4 PagesAssessing the Internal Audit Function Auditing standards are published by the Public Company Accounting Oversight Board (PCAOB). As such, the PCAOB published Auditing Standard Number 5 (AS 5), which recommends integrating an audit of intern controls with the audit of a firm’s financial statements (PCAOBUS, 2007). An auditor’s objectives of the internal controls audit and that of the financial statements are not identical, and the auditor must perform the audits to achieve both objectives. Internal AuditRead MoreSolution Essays1577 Words   |  7 PagesRole of Internal Audit Function Nano Circuits Inc, is a publicly traded company that produces electronic control circuits, which are used in many products. In an effort to comply with SOX, Nano is in the process of establishing an in-house internal audit function, which previously had been outsourced. The company began this process by hiring a Director of Internal Audits. Nano Circuits’ CEO recently called a planning meeting to discuss the roles of key corporate participants regarding the implementationRead MoreImpact of Job Rotation on Employees Performance1032 Words   |  5 PagesAuditing Task: Difference Internal and External Audit. Submitted to: HamzaSiddiq BushraNaeem Section: A3 Roll No: 0072 Submitted by: Definition Of Audit: â€Å"An audit is a person appointed to examine the books of account and the account of the registered company and to report upon them to company member† Types Of Audit: * Internal audit * External audit. Internal auditor: â€Å"An authorized person appointed by the management to check the internal affairs of the organization notRead MoreWorld Com Case Essay1081 Words   |  5 PagesWorldCom: internal audit lessons to be learnt On June 9 2003, the U.S. Bankruptcy Court of New York issued a report on the WorldCom accounting fraud that expands on the courts earlier findings of mismanagement, lack of corporate governance, and concern regarding the integrity of the companys accounting and financial reporting functions. Supervised by former U.S. Attorney General Richard Thornburgh, the study was commissioned by the court to investigate allegations including fraud, mismanagementRead MoreThe National Health Care Billing Audit Guidelines1708 Words   |  7 PagesInternal and outside auditors have a heavy role and responsibility in performing audits, preventing major accounting errors, and following (GAAP) guidelines. Several duties comprise the role of internal and outside auditor to follow specific protocol and ensure ethical standards are priority. The National Health Care Billing Audit Guidelines are relevant to address as well as why audit failures happen. Finally, how internal vary from external audit and why audits are overall important to health careRead MoreThe Independence Of Internal Audit1489 Words   |  6 PagesBecause of the Enron Corporation and other scandals, independence of auditors becomes a vital issue in the audit industry. It is difficult to achieve ‘independent’ fo r auditors as there is the fact that the client pays the audit fee. In this essay, we will focus on the independence of internal audit. Internal audit plays an important role in a company. According to the IIA (1999), â€Å"Internal auditing is an independent, objective assurance and consulting activity designed to add value and improve an

Audit Risk and Materiality Guidelines †Free Samples to Samples

Question: Discuss about the Audit Risk and Materiality Guidelines. Answer: Introduction: The Auditing standard ASA 520 has provided the guidelines in relation to analytical procedure and the way it can be implied to business (Sanderson, 2014). The standard deal with the auditor use of the analytical procedure and the way it is applied at the year end to draw anoverall conclusion over the financial report. The auditor before applying the process need to determine the suitability of the procedure taking into account the risk of the material misstatement and check the detail for this assertion. The auditor also needs to take into account the source, nature, therelevance of the information and control over the preparation at the time of using ratio (Jans, et. al., 2014). The auditor at the time of audit planning needs to determine the area which is to be examined in detail. The auditor needs to comply with the guidelines provided in ASA 200 at the time of identifying the risk in relation to the audit of the DIPL. The inherent risk occurs due to amaterial misstatement in the financial statement which may be due to error or omission and thereason behind the same is other than the internal control system (Clikeman Diaz, 2014). The inherent risk is said to be high when there is thepossibility of misstatement in the financial statement and occur due to complexity in recording the transaction. The auditor at the time of reporting should focus on error free and inherent free risk reporting at the time of reporting to make anaccurate decision. Inherent risk Reasons for inherent risk Impact on material misstatement 1. Inventory The DIPL acquire resources from two different Australia and Asian countries which create complexity at the time recording the transaction and may lead to misstatement due to thedifference in theexchange rate over the period of time. Also, the company for the purpose of stock taking closes its books of accounts on 27th June which may lead to many of the time unrecorded thus leading to theinappropriate recording of the inventory. The material misstatement may lead to thewrong valuation of the inventory as the company may failto track the inventory which in transit which may lead to undervaluation and overvaluation of the inventory thus affecting the reporting of the financial statement (HematfarHemmati, 2013). 2. E-book revenue The other area where there is the possibility of inherent risk is in recognizing the revenue from E-book. There may be thepossibility of inherent risk as the storage fees are recognized in the month when fees are invoiced instead of the fact that the fee is charged 12 months in advance (Yoon, et. al., 2015). The misstatement in the E-book revenue will lead to improper allocation of the fee over the period as the company recognizes the fee during the period when payment is made to the publisher. The auditor needs to work over the audit risk before starting the audit process to report the true and fair position of the financial statement of the entity. Fraud risk Identification of fraud risk Audit impact 1. Cash receipt There is arisk in the receipt of the payment from mails as the cashier record the transaction in the inward remittance register and then reports the transaction to the Gay Chan for posting in account receivable register. The Judy bones also record the receipt from the online banking and then reconcile the account receivable for the amount banked for the day (Zamboni Litschig, 2013). There may be apossibility that the Judy Bones may commit fraud as she has complete control over the bank transaction. The auditor needs to make effort to obtain sufficient evidence and examine the internal control over the cash receipt. As the receipt of the cash is the most probable area where fraud can occur. 2. New IT system The company has also invested in new IT system which will computerize the current accounting process. There may be thepossibility of the error as the employee was unaware of the new system and the excess pressure was implemented over the staff to install the new system. Due to the change in the accounting system, the transaction was not reported to the proper period which may create impact over the reporting over the true and fair position of the financial statement. The auditor needs to examine the new IT system and the transaction which occurred during the period as there may be thepossibility of fraud (Baldauf, et. al., 2015). References Baldauf, J., Steller, M., Steckel, R. (2015). The Influence of Audit Risk and Materiality Guidelines on Auditors Planning Materiality Assessment. Accounting and Finance Research, 4(4), 97. Clikeman, P. M., Diaz, J. (2014). ABC Electronics: An Instructional Case Illustrating Auditors' Use of Preliminary Analytical Procedures. Current Issues in Auditing, 8(1), I1-I10. Hematfar, M., Hemmati, M. (2013). A Comparison of Risk-Based and Traditional Auditing and their Effect on the Quality of Audit Reports. Jans, M., Alles, M. G., Vasarhelyi, M. A. (2014). A field study on the use of process mining of event logs as an analytical procedure in auditing. The Accounting Review, 89(5), 1751-1773. Sanderson, J. (2014). Audit issues. SMSF Guide: Current Issues and Strategies for the Self-Managed Superannuation Funds Adviser, 377. Yoon, K., Hoogduin, L., Zhang, L. (2015). Big data as complementary audit evidence. Accounting Horizons, 29(2), 431-438. Zamboni, Y., Litschig, S. (2013). Audit risk and rent extraction: Evidence from a randomized evaluation in Brazil. UniversitatPompeuFabra.

Dreaming In The 1960s Essays - Counterculture Of The 1960s

Dreaming in the 1960s In 1962, Dr. Martin Luther King, Jr. said his most famous words: I have a dream. He was not the only one who felt this way. For many, the 1960s was a decade in which their dreams about America might be fulfilled. For Martin Luther King Jr., this was a dream of a truly equal America; for John F. Kennedy, it was a dream of a young vigorous nation that would put a man on the moon; and for the hippy movement, it was one of love, peace, and freedom. The 1960s was a tumultuous decade of social and political upheaval. We are still confronting many social issues that were addressed in the 1960s today. In spite of the turmoil, there were some positive results, such as the civil rights revolution. However, many outcomes were negative: student antiwar protest movements, political assassinations, and ghetto riots excited American people and resulted in a lack of respect for authority and the law. The first president during the 1960s was John F. Kennedy. He was young, appealing, and had a carefully crafted public image that barely won him the election. Because former President Eisenhower supported the Republican nominee, Richard Nixon, and because many had doubts about Kennedy's youth and Catholic religion, Kennedy only received three-tenths of one percent more of the popular vote than Nixon. The first thing Kennedy did during his brief presidency was to try to restore the nation's economy. Economic growth was slow in 1961 when Kennedy entered the White house. The President initiated a series of tariff negotiations to stimulate exports and proposed a federal tax cut to help the economy internally. John F. Kennedy was known as one of the few presidents in history who made his own personality a significant part of his presidency and a focus of national attention. Nothing illustrated this more clearly than the reaction to the tragedy of November 22, 1963. Kennedy was driving through the streets of Dallas. The streets were full of cheering people watching him drive by. The President was surrounded by loud motorcycles driven by the Secret Service. One onlooker, looking into a sixth floor window, noticed another man with a rifle. Boy! , he said. You sure can't say the Secret Service isn't on the ball. Look at that guy up there in the window with a rifle (Pett 12). That man with the rifle was not a member of the Secret Service. A fraction of a second before 12:30 p.m., John Fitzgerald Kennedy was smiling broadly. He would never smile again. The Kennedy assassination touched everyone around the world. In Canada, for example, Eaton's Company put full-page advertisements in newspapers such as The Hamilton Spectator saying, With all Canada and the World, we share the shock and grief inflicted by the tragic death of a great statesman and a great hero (see appendix A). Nevertheless, there was one good thing that came out of it: Lyndon B. Johnson became president. Throughout Johnson's five-year career, sweeping reforms were made in every corner of the country. First, Johnson created Medicare-- a program to provide federal aid to the elderly for medical expenses. Medicare had been debated for years in Congress, but Johnson's plan eliminated many objections. First, Medicare benefits were available to all elderly Americans, regardless of need. Second, doctors serving Medicare patients could practice privately and even charge their normal fees. Later, the Johnson Administration issued Medicaid, which gave assistance to all ages. N ext, Johnson established a new cabinet agency in 1966: the Department of Housing and Urban Development. This agency, together with the newly formed Model Cities program, was invented in an effort to stop the decaying of cities and end poverty. Also, the Omnibus Housing Act gave rent supplements to the poor. Finally, Johnson created the Office for Economic Opportunity. This program led to new educational, employment, housing, and health-care developments. However, the Office for Economic Opportunity failed because there was inadequate funding and the government was more concerned with the Vietnam War. Johnson also wanted to strengthen the country's schools. First, his administration implemented the Elementary and Secondary Education Act of 1965, which extended aid to private and parochial schools based on the needs of the students.

9 Powerful Ways to Market Your Book

9 Powerful Ways to Market Your Book If youve recently joined the ranks of self-published authors, it doesnt take long to realize the most important rule in the game: learn to market your book and learn it well. But in a literary world thats constantly evolving- especially with digital sales on the rise- knowing how and where to market your book can be a challenge. Thats why weve gathered nine of the most effective ways to market your work and build on your success as an author.Find your reader personaIn the marketing world, this step is one of the first ones taken before putting together a plan to market a service or product. Finding your reader persona involves creating a composite sketch of who your most likely audience will be. Will it be male or female (or both)? Is there an age group your book will appeal to most? Are they in college? Working professionals? What other types of media are they most likely to consume (besides your book, hopefully)?Just as marketers use a consumer persona to help them find the best wa ys to market a clients business or product, self-published authors should have a good idea of the most likely audience their book will attract. This not only helps determine the best marketing tactics to use- it helps you narrow those tactics to direct them toward a niche market that is most likely to buy your book.Look at whats sellingAs a self-published author, you obviously want a coveted spot on Amazons bestseller list. And Amazon makes it easy to conduct your own market research by browsing through their Amazon Best Sellers, which is updated hourly.On the left side of this page, youll notice several categories you can select (travel, history, childrens books, etc.) to see the bestsellers within those categories. You can then drill down even further within those categories to find the one that most closely matches your book. For example, in the category of childrens books, youll find Action Adventure; Activities, Crafts Games; Animals; Arts, Music Photography; Childrens Cookb ooks; etc.So why do this? First, youll be able to see if theres already a book that similar to yours on the bestseller list. If so, you might need to consider ways to set it apart from the book thats already a bestseller- either in its description or in the sample chapter you provide. Also, youll be able to select smart categories for your own book, which well discuss in the next tip.Select smart categoriesIn his article How to Choose the Best Book Categories, Kindlepreneurs Dave Chesson offers detailed instructions on choosing categories for your self-published book that will help boost its sales. The process he explains involves finding categories that would fit your book but might not be as competitive as others.According to Chesson, Amazon assigns the ABSR of a book based on how many sales or downloads it has had over a certain period of time as compared to all other books on the Amazon market. A lower number means that the book is selling better than others, and a higher number means it isnt. If your book has the LOWEST ABSR of all books in a category, then you are the #1 best seller in that category. It is that simple. And of course- getting onto a bestseller list (even if its a niche category) will boost your books sales exponentially based on increased exposure on Amazon.For example, lets consider a current nonfiction Amazon bestseller by Brenà © Brown called Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. Youll notice that the book has been placed in several categories and is in a different spot within each. Below are the books current rank in three categories, including:#2 in Books Health, Fitness Dieting Psychology Counseling Social Psychology Interactions#2 in Books Business Money Management Leadership Leadership#3 in Books Self-Help Personal TransformationMake your sample chapter amazingWhen a potential buyer sees your book online and is debating whether to purchase it, your sample chapter could be that final push they n eed to add it to their cart. On your Amazon page, this is what theyll see when they click Look Inside and this is your opportunity to really sell your writing.While it might seem logical to put your first chapter as your sample, keep in mind that this is your opportunity to really show off as a writer. The first chapter, which is often exposition and getting to know the main character, might not be the best sample to offer.Make your author bio shineYour author bio is another great way to market your book, particularly if you have written a novel in a nonfiction category. Most readers want to know a little about the person they are taking advice from, especially if its related to their career or hobbies. For nonfiction author bios, you should include your experience related to the subject, including any degrees, certifications, or training you might have had that would make you an expert on the topic. You should also list any relevant travel or speaking experience that has shaped you r worldview as an author.For fiction, something shorter and to the point is generally the best choice. If youve achieved any awards for your writing or have been published in any compilations, be sure to include those, as well as brief information about where you live and what you enjoy doing most. This article is a great resource for how to write your author bio and provides a lot of examples to look through when creating your own.Build an email list through lead magnetsLead magnets are incentives to sign up for something, most often an email list. This email list can then be used to keep in contact with your most likely readers and let them know about special events (such as book signings), sales, or new books coming out. Its also a way to bond with your readership and make them feel like they are an important part of what you do (because they are!).A lead magnet is your best bet to encourage as many people as possible to sign up for email from you. This incentive can be as simple as an additional free sample chapter, a free download that isnt available without first signing up, a poem, advice, or a link to a YouTube video where you address an important question that might arise about your writing. This article is a great resource for various types of lead magnets you can use. The possibilities are practically endless!Identify your influencersWhether its your family and friends, or a small social media following, your biggest fans will play a large role in helping you market your book. They can share information on their own social media accounts and tell others about how much they enjoyed your book. In fact, consider giving free copies to those who will influence others to buy your book. Its a marketing tactic that could pay off surprisingly well for you if the right influencer really likes what youve written.Create an author websiteHaving an online presence is not only important- its essential if you want to market your book and build an audience. Your aut hor website will be the primary means to do this and should offer both current readers and potential readers an opportunity to get to know you and your writing.However, make sure your author website is professional and easy to navigate on multiple devices. People are increasingly using their smartphones and tablets to access information online, so ensuring that your site is optimized for such viewing will help increase your audience exponentially.Get your book reviewedIf youve ever bought anything online- say, Amazon, for example- you know how much reviews influenced your decision. Retail marketers understand this and put a lot of effort into curating good reviews online.In addition to multiple services available for getting your book reviewed (this one, for example) you can also ask for reviews from your core fanbase (even if its just your friends and family). These reviews will go a long way in influencing others to buy your book.