The Importance of Communication in the Turnaround of SAS Essay

The Importance of Communication in the Turnaround of SASDefinition of conversationCommunication is the exchange of messages between peoples for thepurpose of achieving common meaning. Or it can define as the processby which information is exchanged and understood by two or more people.A fundamental of principles intercourse is that the symbols thesender uses to communicate messages must have essentially the samemeaning in both the senders and receivers minds.Purpose of communicationPeople communicate with each other in order to get the messages theyneed, and utilize them for the get along use, but whats concerncommunication different from general communication. Its not justgetting message for uses, but data involving in in operation(p) the tasks aswell. The purpose of communication can be divided into specificpurpose as follow- To convey information- To explain the nature and implications for the business- To establish rules for dealing with different situations- To stimulate ac tion- To create relationships between the members of the organization- To form collective decisions and render them generally acceptable- To instruct learning manual for operating a computer- To evaluate performance appraisal records- To meet human and cultural needsCommunication breakdownYou can neer assume that the message in your mind will be perfectlytransmitted to your receiver. We need to identify different patternsof communications and we need to draw conclusions most the most andthe least effective patterns of communication, and report theirevaluation to avoid misunderstanding. Communication breakdown happenswhen the recipient dont receive the meaning of the message orinterpret the message as the different meaning from what sender triesto encode. Communication breakdown can be seen from absences ofdecoding from the recipient.Factors of communication breakdown- Physical amazement it happens when something bother thecommunication and lead recipient or sender from transfer ring theinformation. Example when someone is talking to you and suddenly yourcell phone ring.- Different channel/ metier Sender should choose the appropriatechannel/ medium to assure that the information could be reach by therecipient. This involves adjusting the channel/ medium with ... ... thus Carlzon reinforces both verbally andnonverbal that he really means what it says in the red book.Furthermore, top management is willing to support the front line. Tocelebrate the initial turnaround, Carlzon sent either one of the 20,000employees a gold wristwatch. Since then, major efforts to communicatewith employees have helped SAS earn an international reputation forgood service.As the success of SAS, Ive suggested that good communication andassociated interpersonal processes in organizations are importantingredients of organizational effectiveness. Although effectivecommunication is critical to all management functions, it isparticularly vital to the leading function because it provide s anecessary conduit for efforts to interact with and influence others.Carlzon uses communication and interpersonal processes well to nurtureSAS unique culture. Thus, effective communication between individualsor within a meeting is the element that can lead the company go throughthe crisis and to the brightness. It is also the basis for the companyto implement the compatible and harmony environment and enhance its originative force among the industries.